Hi, I'm Harriet, Ashby's VP Marketing. I joined Ashby in August 2022 to lead the Marketing function. My career journey has been anything but linear starting out as a yoga teacher, working as an M&A; lawyer, before finding my happy place in marketing.

This is a common theme across the team, and we love to see people who have built their skills both inside and outside the marketing discipline. Over the past ~4 years, we've gone from a stealth brand to the default operating system for over 5,000 of the most ambitious companies in tech, finance, and healthcare. On this journey, we've also amassed a marketing team of ~30 folks from across North America and Europe who are some of the brightest and most humble humans that want to 'win', and have fun doing so.

It's ABM but not in its traditional form: we're seeking a first-principles thinker who prioritizes meaningful engagement over generic tactics / outdated playbooks (for example, prioritizing a few key impactful moments of engagement over running a laundry list of generic tactics across digital channels). If working with both the sales and marketing team to find and convert enterprise pipeline in a low ego, highly ambitious environment appeals, we'd love to hear from you! Partner with Ben to define our EMEA enterprise ABM strategy and the channels we bet on with consideration to broader integral strategy and nuances of respective European markets.

Here you play the critical role of orchestrator, pulling together all of the relevant marketing channels to support a delightful discovery and prospect journey and are the point person for your counterparts in Sales.



Research and build prospect journey maps for target accounts, and develop the messaging, content, and creative that bring them to life, with support from our PMM, content, and creative teams. Work with sales and revenue operations to build target account lists that combine data signals with rep input, and own the methodology behind them — how cohorts are built, what assumptions they rest on, and how we measure whether accounts are actually moving.

Apply our experimentation framework to run short sprints, learn quickly what works, and localise content, creative, and campaign strategy for EMEA markets. You enjoy combining data and creative thinking — and you have taste. You can step into the seat of the personas you're marketing to and build campaigns that meet them where they are, at the right time, with the right message.

Sales managers and reps are excited to work with you, and the marketing team is fully bought into your campaign ideas and asks. You need to move comfortably between building and interpreting dashboards, and writing compelling copy and developing creative with our gifting agency and creative teams. We'll dive into past projects and simulate working together via project working sessions.

A virtual on-site of 1.5 hours with a panel of interviewers. ~ Nhi (Strategic Projects Lead) ~ Generous equipment, software, and office furniture budget. 100/month education budget with more expensive items (like conferences) covered with manager approval. We confirm that this advertisement is for an active, existing vacancy within our organization.

📌 Snr. Marketing Manager, Enterprise ABM EMEA (Madrid)
🏢 Ashby
📍 Madrid