Overview In this role you will drive Iberia's social media presence for Spain and Portugal while shaping influencer marketing in the region. You'll own the Iberia content calendar, adapt global campaigns to local markets, and lead performance analysis to optimise reach and engagement. Collaboration with the Global Social Media team and local brand activations will be key to delivering on the brand's mission.

This is a hands-on, creative role in a fast-paced, fashion/retail context with a strong emphasis on data-driven decision making.

Compensaciones / Beneficios hybrid work permanent contract full-time role collaboration with global team

Responsabilidades Own and develop the Iberia social media content calendar aligned with integral campaigns and local moments

Manage day-to-day social activity across Instagram, TikTok and other platforms including publishing and community management

Write brand-consistent copy reflecting La Redoute tone of voice

Monitor, analyse and report on social performance to optimise engagement and growth

Stay updated on platform trends and best practices to evolve content strategies





Collaborate with the Global Social Media team to localise assets while maintaining brand guidelines

Lead Spain influencer programme and support PR, brand activations and partnerships

Organise and execute brand events and influencer activations, creating and capturing content around events

Requisitos principales 2/3+ years in social media management and content creation

Strong creative portfolio with social-first content

Excellent copywriting and brand tone understanding

Very good knowledge of TikTok and Instagram, including backend reporting

In-house experience in retail, fashion, or beauty

Proficiency with editing tools (Capcut, Canva, Final Cut Pro) a plus

Creative ideation across channels

Ability to adjust content strategy based on performance data

Experience in fast-paced, trend-driven environments

Highly organised with strong creative vision and attention to detail

Strong communication and ability to lead and execute content solo strong communication leadership and initiative collaboration

Capcut

Canva

Final Cut Pro

📌 Social Media Executive Iberia - Barcelona
🏢 La Redoute
📍 Barcelona