Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life.

As a TAG Heuer Marketing Manager, you will play a key role in creating, defining, and implementing the brand marketing plan in Spain, ensuring seamless alignment and synergy with the integral corporate strategy of LVMH. Based in Madrid, you will thrive in a stimulating environment where innovation and excellence go hand in hand with team spirit and creativity. You will report directly to the Country Manager / TAG Heuer Brand Director.

Lead the end-to-end development, local execution, and supervision of the annual Marketing Plan, aligning brand strategy seamlessly with the Brand Director and Sales Director to drive commercial growth and brand equity. Drive the design, allocation, regular reforecasting, and strict follow-up of the annual marketing budget, strategically balancing investments between push and pull activities to maximize sell-out performance. Oversee all Trade Marketing initiatives and direct the comprehensive corners plan including CapEx and project management, selecting and managing specialized subcontractors to ensure flawless retail execution.

Spearhead the marketing strategy for Factory Outlets, including the refurbishment execution for Madrid and the full brand-image development for the new Barcelona opening with targeted incentive programs. Measure, analyze, and report on the profitability and impact of all marketing campaigns and retail investments, ensuring data-driven decision-making across all channels. Lead, mentor, and develop the Marketing Coordinator to foster high performance and effective cross-functional collaboration.





Deliver on the quantitative and qualitative objectives of the company by driving market share, brand positioning, and customer experience. Exceptional budget management and results orientation, translating financial data into actionable tools while maintaining unwavering persistence toward commercial and brand goals.

Leadership & Team Management: Proven capacity to organize, inspire, and mentor a high-performing marketing team while fostering seamless cross-functional collaboration with sales, administrative, and back-office departments. Strong interpersonal and communication skills combined with expert negotiation abilities, leveraging data and strategic arguments to secure alignment and consensus with key stakeholders.

Planning & Execution: Superior planning and organizing capabilities paired with meticulous attention to detail, ensuring flawless end-to-end execution across all marketing touchpoints and projects. Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!) Access to cutting-edge learning platforms to support continuous professional development and skill enhancement. Health and life insurance coverage.

A young ambitious watchmaker decides to found his own brand. Capturing TAG Heuer's ethos, our prominent partnerships and brand ambassadors express the brand's passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500.

The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

📌 TAG Heuer Marketing Manager Iberia (Madrid)
🏢 Lvmh Group
📍 Madrid