ðAt Factorial, we're looking for a UK Demand Generation & Partner Marketing Manager to build and scale a predictable, multi-channel revenue stream in the UK.Your mission is simple: generate qualified demand, create pipeline, and accelerate revenue growth through a combination of inbound, outbound, paid, CRM, events, webinars, content, and partner marketing. You'll sit at the intersection of Marketing, Sales, and Partnerships, owning the strategy and execution across the demand generation funnel. This role is ideal for a hands-on, commercially minded marketer with strong UK market experience who knows how to connect different channels and turn marketing activity into measurable pipeline and revenue.

About the team ðOur General Expansion team is responsible for building and scaling Factorial's presence across international markets. As part of the UK Marketing & Demand Generation team, you'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams to build a connected go-to-market engine for the UK.You'll have significant ownership over the UK demand generation strategy, with the freedom to test new channels, build campaigns from the ground up, and determine where we should invest to generate the strongest commercial impact. Build and execute a multi-channel marketing plan across inbound, outbound, paid, CRM, events, webinars, content, ABM, and partner marketing.

Develop integrated campaigns around priority ICP segments, industries, accounts, products, and commercial priorities. Manage and optimize paid acquisition and inbound conversion, working with Paid, CRM, and Growth teams.



Develop partner marketing programs with strategic UK partners, including co-marketing campaigns, events, webinars, content, and partner-led demand generation.

Act as a marketing advisor to partners, helping them activate their audiences and generate pipeline for Factorial. Own the UK events and webinar strategy, ensuring activities are connected to broader campaigns and commercial goals. Measure performance across the funnel and continuously optimize based on pipeline, revenue, conversion, CAC, and ROI.Manage marketing budgets and external agencies/vendors where required.

Share UK market insights and successful initiatives with the wider Marketing and GTM organization. ðMust-have3–5+ years of experience in B2B demand generation, growth marketing, field marketing, or a similar role, ideally in SaaS or technology. Strong experience working in the UK market and a good understanding of UK B2B/SaaS audiences and go-to-market dynamics. Hands-on experience across several of the following: paid, CRM/lifecycle, inbound, outbound, events, webinars, content, ABM, and partner marketing.

Experience working closely with Sales and/or BDR teams to generate qualified pipeline. Strong commercial mindset with a focus on pipeline, revenue, and ROI, not just leads.



Data-driven approach and ability to use performance insights to optimize campaigns and investment. Strong project management, communication, and stakeholder management skills. Native-level English or equivalent professional fluency. Nice to haveExperience in B2B SaaS, HR Tech, or other technology environments.

Experience with HubSpot, Salesforce, or similar CRM/marketing automation platforms.

Experience with Google Ads, LinkedIn Ads, or other paid channels.

Experience managing MDFs or Marketing Development Plans (MDPs).Previous commercial, sales, partnerships, or customer-facing experience. What matters is that you understand how different marketing levers work together to create a predictable revenue engine. You should be comfortable working across strategy and execution, using data to decide what to scale, what to change, and what to stop.

You don't need to be a partner marketing specialist. You'll have the opportunity to shape the market strategy, experiment across channels, build new acquisition programs, and directly influence revenue. Perks of being part of Factorial ðAlan as private health insurance ðoHigh-growth, multicultural, and friendly environment ðHealthy life with Wellhub ðoð»Save expenses with Cobee ðLanguage classes ðð»ð«Breakfast in the office and organic fruit ðFood discounts with Nora ðPet Friendly ðMuch more that we'll spill during the interview processAbout Factorial ðAt Factorial, we're building the leading AI Business Management Software for companies of all sizes.

Our values ð«We own it: We take responsibility for every project.

📌 UK Demand Generation & Partner Marketing Manager ðð§ (Barcelona)
🏢 Factorial Hr
📍 Barcelona