Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Agentforce is the future of AI, and you are the future of Salesforce.

We are seeking an exceptional Vice President of Field Marketing to lead our EMEA South organization. This is a senior leadership role responsible for defining and driving the marketing strategy across a complex, diverse and high-growth region. The VP will serve as a strategic partner to EMEA South GTM leadership, translating business priorities and growth opportunities into a focused marketing strategy that drives pipeline, revenue and customer engagement.

Success requires someone who can operate at both the executive and regional level and who understanding the broader company strategy while recognizing that markets across EMEA South have different levels of maturity, customer dynamics, growth opportunities and go-to-market needs. Own the overall Field Marketing strategy for EMEA South, aligning marketing priorities and investments to the region's growth objectives and business priorities. Serve as a trusted strategic partner to senior Sales and cross-functional leadership, bringing a strong Marketing point of view to regional business planning and decision-making.

Use pipeline, revenue,



customer and market insights to identify opportunities, diagnose performance gaps and determine where Marketing can have the greatest impact. Build an integrated regional marketing strategy across field programs, campaigns, events, executive engagement, demand generation, account-based motions and other customer experiences. Partner closely with global and regional Marketing teams to leverage scaled programs while ensuring the appropriate level of localization for EMEA South.

Represent EMEA South within the broader global Field Marketing organization, ensuring regional insights and customer needs inform general strategy and investment decisions. Significant senior leadership experience in B2B enterprise marketing, ideally within a large, global technology or SaaS organization. Proven ability to develop a regional marketing strategy from business objectives rather than simply execute against an established global marketing plan.

Strong commercial acumen and fluency in pipeline, revenue, growth, coverage, customer acquisition and marketing ROI. Track record of partnering with senior Sales leaders and operating credibly as part of an executive go-to-market leadership team.

Experience balancing global scale with local relevance and a strong appreciation for the importance of localization across diverse markets. Proven ability to lead through influence across highly matrixed organizations and build alignment across Sales, Marketing, Product, Strategy and other functions.

📌 VP, Field Marketing EMEA South (Madrid)
🏢 Salesforce
📍 Madrid