As Marketing CRM Automation Manager, you’ll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide’s international brands. You’ll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You’ll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale.versátil vacationgenerous parental leavephysical health benefitsBuild, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or BrazeDevelop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeysLeverage Data Extensions, SQL, and audience segmentation for precise targeting and personalizationUtilize HTML, AMPScript and/or Liquid to create and tailor CRM communicationsCollaborate with CRM Strategy to design lifecycle campaigns and trigger-based programsDesign, execute, and analyze A/B tests to optimize campaign performanceMonitor performance across campaigns, channels, audiences, and segments and provide insightsCreate and maintain reporting to measure effectiveness and support data-driven decisionsWork cross-functionally with Marketing, Brand Partnerships,



Data Engineering, Martech, and CRM Operations on initiatives and launchesServe as a subject matter expert for SFMC and/or Braze across multiple international markets3–5+ years in CRM marketing automation (building, testing, deploying campaigns)1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, segmentation, orchestration)Working knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development and personalizationExperience building customer journeys and lifecycle programs across multiple CRM channelsStrong understanding of email marketing best practices, deliverability, and CAN-SPAM complianceExperience designing and analyzing A/B tests to improve engagementAbility to work with complex datasets to develop targeted segments and personalized experiencesStrong project management and organizational skills in a fast-paced environmentExcellent verbal, written, and interpersonal communication with cross-functional collaborationProactive, curious, and solutions-oriented mindset with focus on learning and continuous improvementExperience in a global/ multi-brand context is a plusproactive and curious mindsetstrong collaboration and cross-functional communicationattention to detail and organizedSalesforce Marketing CloudBrazeJourney Builder

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📌 Manager, Global Crm Marketing Automation - Barcelona (Madrid)
🏢 The Knot Worldwide
📍 Madrid