Fluency in English is a must
At least 8 years of experience in brand management within entertainment sector
Sports and entertainment multinational company.
Support the Brand Marketing Director in translating global brand strategy into a focused annual plan, calendar and clear briefs across campaigns, content, partnerships and creators.
Use audience, market and cultural insight to identify opportunities with new and emerging fan segments and shape strong audience propositions.
Align teams around priorities, roles, timing and measures, partnering with Brand Identity and Design to ensure every initiative is unmistakably.
Lead major global campaigns from audience-led brief through production, integrated rollout, optimisation and evaluation.
Coordinate delivery across paid, owned, earned, social, digital, broadcast and live channels, working with functional and regional leads to make integral ideas locally relevant.
Manage creative, media and production agencies, protecting creative quality, timing and budget.
Lead brand and cultural partnership programme,



identifying credible collaborators across sport, entertainment, fashion, music, gaming and wider culture.
Own programme development from partner assessment and proposition through activation, amplification and evaluation, with clear business cases, rights, deliverables and measures.
Coordinate Social, Communications, Content and Regional Marketing so partnerships reach new audiences and support wider market priorities.
Lead the strategy and oversee delivery of a coherent global creator and ambassador programme, with clear selection criteria covering audience, geography, cultural relevance, authenticity and brand fit.
Develop propositions, briefs and content opportunities that give talent credible ways and help non-fans connect with the sport.
Work with Social and Regional Marketing on amplification and market activation, using consistent measures of reach, engagement and brand impact to guide future investment.
Lead and

📌 Senior Brand Marketing Manager (Madrid)
🏢 Michael Page
📍 Madrid