About SAMY

We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a integral force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

Role Mission

We are looking for a Senior Social Media Strategist to lead the strategic and tactical development of social media strategies, driving performance through platform best practices and data-driven decision-making. The role combines strategic planning with hands-on platform expertise to ensure social strategies maximize reach, engagement and overall business impact.

Key responsibilities
- Define the social media strategy by platform, including content calendarization, publishing and boosting recommendations when applicable,



and lead the continuous tactical optimization of social activity through A/B testing across formats, copy, timings, cadence and placements.
- Ensure proper channel setup and technical implementation, including tagging, UTM structures, permissions and relevant integrations, while ensuring compliance with platform best practices, policies, accessibility and brand safety requirements.
- Work closely with Community Management, Creative, Paid Media and Data teams, as well as external agency partners, to activate strategic recommendations, identify social trends and relevant conversations, and ensure alignment across channels.
- Act as a senior point of contact for the client, confidently presenting and defending strategic recommendations in a fast-paced, technically demanding environment.
- Translate performance data and social insights into clear, actionable recommendations, contributing to the evolution of social measurement and listening approaches.

Key Deliv

📌 Senior Social Media Strategist (Madrid)
🏢 Samy
📍 Madrid