JOB DESCRIPTION:
The Product Manager Salesforce is responsible for designing, implementing, maintaining and evolving Salesforce as Roiback's customer-centric commercial operating system , ensuring that Marketing, Acquisition, Customer Success, Service Desk, Growth and Finance operate through connected, automated and reliable processes.
The role combines hands-on Salesforce implementation, database and data quality management, process automation, AI-enabled Salesforce tools and business understanding across the full customer lifecycle — from prospecting to customer growth and churn prevention.
Without this role, Roiback would lack the internal technical and operational capability required to further evolve Salesforce as a customer-centric commercial operating system, enabling the full customer lifecycle across Marketing, Acquisition, Customer Success, Service Desk and Growth
ACCOUNTABILITIES & RESPONSIBILITIES Own and evolve Salesforce as the commercial operating system.
Implement Salesforce processes and automations hands-on
Ensure CRM data quality,



database logic and reporting reliability
Enable customer-centric commercial processes
Drive AI-enabled Salesforce tools and system integrations
Manage Salesforce maintenance, support and adoption
Support CRM roadmap and cross-functional governance
Skills Strong Salesforce technical knowledge, including configuration, flows, automation, objects, fields, permissions, roles and data model logic.
Strong hands-on Salesforce implementation capability, not only roadmap or partner management.
Solid database understanding, including data structure, data quality, duplicate management, data integrity and reporting dependencies.
Strong understanding of the end-to-end customer lifecycle, from prospecting and lead qualification to onboarding, account management, growth and churn prevention.
Strong customer-centric mindset, with the ability to design CRM processes around customer visibility, adoption, retention and growth.
Ability to t

📌 Salesforce Product Manager (Santiago de Compostela)
🏢 HBX Group
📍 Santiago de Compostela