Agency :

Arena Media Madrid

Job Description :

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Createand deliveroptimal Mx, defined as Connection x Context x Content
- Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
- Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
- Recommend optimum content and context based on client, brief and strategy
- Deliver overallexperienceand articulation of how channels work together
- Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams

Create and present Mx Story to clients
- Createthe Mx guidelinesin liaise with relevant internal specialist teams
- Ensure quality control on plan recommendationagainst Mx delivery




- Provide insightful post campaign optimization
- Contribute to the client satisfaction
- Ensure optimal Mx delivery
- Ensure audience planning and data integrationfrom Mx brief toMxmeasurement

Previous Experience & Industry Background
- 8+ yearsprofessional experience instrategic planning
- Media, Brand

Qualifications & Languages:
- Bachelor’s orMaster’sdegree in Business, Marketing or Advertising
- Languages: English (Advanced)

Soft skills & Competencies
- Understanding the business
- Taking initiative
- Focusing on performance
- Building collaborative relationships
- Media and media planning
- Mx Champion (Connection,Context, Content)
- Omnichannel
- Strong negotiation skills
- Elite Programmatic
- Data processing and management
- Marketing Strategy

Technicalskills
- Advertising technologies
- Operational performance management tools (e.g. Pilot, Magnitude)
- Audience planning tools(e.g.

📌 Media Development Team Leader (Madrid)
🏢 Havas Group
📍 Madrid