Hybrid – 3 days in the office, 2 days working from home
About the Opportunity
Our client is an established international B2B events and media organisation operating across the technology and professional services sectors. They create high-value events and experiences that bring together senior business leaders, decision-makers and corporate audiences.
We are looking for an experienced
B2B Audience & Sales Manager
to lead audience growth and delegate sales activity across a portfolio of live events in Spain and LATAM.
This is a commercially focused leadership role, combining
B2B sales, ticketing/delegate sales, audience development and team management . You will be responsible for ensuring each event attracts the right audience in terms of volume, seniority, company profile and commercial value.
The successful candidate will be highly target-driven, organised and confident managing a sales team, while also being comfortable engaging directly with senior decision-makers and corporate audiences.
Key Responsibilities
Sales Strategy & Audience Development
Develop and implement delegate and ticket sales strategies aligned with event revenue and audience targets.
Build targeted sales campaigns for different B2B and corporate audience segments.
Identify new audience opportunities and develop strategies to increase attendance and revenue.
Use data, market intelligence and customer insight to optimise sales activity and conversion.
Develop long-term relationships with key buyers, decision-makers and corporate organisations.
Identify audience gaps and ensure the right mix, seniority and volume of attendees across each event.
Team Management & Performance
Lead, manage, coach and motivate the audience/delegate sales team.
Set clear KPIs and individual and team targets.
Monitor performance and provide regular feedback, coaching and development.
Identify areas for improvement and implement action plans to increase team e
📌 B Audience (Madrid)
🏢 Approach People Recruitment
📍 Madrid
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.