Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:
smarter investment decisions
advanced performance measurement
scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
You will lead a multidisciplinary team including:
Integral Paid Media Data Manager
Global Social Data Data Manager
Global Media Data Product Manager
Global Media Tracking Manager
You will build a strong center of expertise, combining:
media analytics
data governance & tracking
data products
The Opportunity
Location: Barcelona
Language: English (mandatory)
We'd love to meet you if you have
Experience
12+ years in media analytics, data, or digital performance roles
Strong experience in advanced measurement (MMM, attribution, econometrics)
Proven track record managing complex, cross-functional programs
Experience leading teams and building data capabilities at scale
Background in consumer goods, beauty, or luxury is a strong plus
Technical & Functional Expertise
Deep understanding of:
Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)
Media tracking & data collection (GA4, tagging, etc.)
Cross-channel measurement frameworks
Strong analytical background (econometrics, statistics, modeling)
Experience with:
SQL / data environments (Big Query)
Data visualization tools (Tableau, Power BI, Looker)
Data products and data lifecycle (from ingestion to activation)
Leadership & Soft Skills
Strategic thinker with str
📌 Global Head of Media Data (Madrid)
🏢 Puig
📍 Madrid