A farmer sends us soil data showing 40% more organic
matter after three years without pesticides. Somewhere else, a
supermarket ad tells people "natural" fruit is grown the same way
it was in 1985. Both things are true right now, in the same market,
and almost nobody outside a lab knows it. Your mission: turn what
our farmers and scientists know into content that changes what
people believe about food — and gets them to act on it. We don't
need someone to "manage social media." We need someone who can read
an agronomic report on Tuesday and turn it into a piece of content
by Thursday that makes 50,000 people question the tomato they
bought last week. ? This is not for you if... You think of yourself
as a marketer optimising for conversion. We're not selling — we're
building a movement, and the two require different instincts. You
need a brief before you can create. Half of this job is deciding
what the story is before anyone tells you. Being on camera, in the
field, mid-argument with a sceptical commenter, makes you
uncomfortable.



You're the face of this as much as the voice behind
it. You'd rather wait for permission than publish and defend it
afterwards. ? What you'll actually do Campaign strategy (30%). You
run the daily strategy for our impact channels — organic only, no
paid media, no vanity metrics. You decide what CrowdFarming picks a
fight about this month, and you build the campaign around it.
Content (40%). You take agronomic data — soil health, water use,
biodiversity — and turn it into content people actually stop
scrolling for. Mostly social, sometimes an article, sometimes ideas
for how we show impact data inside the product itself. Field work
(20%). You go where the story is: a farmer's protest, a field
visit, a policy hearing. You come back with footage, quotes, and
the kind of detail that can't be invented from a desk. Community
(10%). You're in the comments, in five languages' worth of context,
defending the science when someone pushes back — witho

📌 Digital Campaigner (Madrid)
🏢 Crowdfarming
📍 Madrid