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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.

This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets.
In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making.



As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.

What you'll get to do

Key Responsibilities

Media Tracking Strategy & Implementation

Ensure robust and consistent media tracking across all digital platforms.
- Support the definition and implementation of general media tracking standards across Paid, Owned, and Earned channels
- Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans)
- Coordinate tracking implementation across websites, media platforms, and analytics tools
- Validate data collection quality and ensure consistency a

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Puig Deutschland
📍 Barcelona