About Pillar

Founded in 2025, Pillar has grown to a team of roughly 75 people serving over 800 construction firms. Following a €15,2M funding round in 2026, we are now kicking off our international growth.

Our mission is to modernize construction management by integrating artificial intelligence, data analytics, workflow automation, and financial tools. Having established ourselves as a go-to partner for Italian SMEs, we are expanding into Spain — giving you the opportunity to shape our local market entry from the ground up.

Why Join Us Now

Until now, Pillar has only ever operated in Italy — with one team doing all of marketing. We've since split that team into central Growth/Marketing verticals (Paid, CRM & Lifecycle, SEO & Content) that will serve every market we enter, starting now:
- Lead our first international market launch. That’s the biggest one.
- Build the local playbook from scratch. Do so by adapting Italian strategies to local language, regulatory, competitive, and buyer dynamics.
- Establish your approach, decisions, and balance.



Between inherited and new processes you will establish the template for all subsequent market expansions.

What You'll Do

Your mission: own marketing for our Spanish-speaking market(s), working in a matrix with our central Growth/Marketing verticals (Paid, CRM & Lifecycle, SEO & Content, Product Marketing).
- Own market entry from zero together with central Growth and local Sales.
- Adapt what's proven in Italy — paid frameworks, lifecycle motion, SEO/content foundations — to the local market, rather than reinventing it wholesale.
- Own local product marketing: messaging, competitive intelligence, and buyer psychology specific to construction (or adjacent regulated industries) in-market.
- Partner with the central Paid vertical to launch and localize acquisition campaigns for a market with no prior performance data.
- Partner with central CRM/Lifecycle to build (not just adapt) nurture flows and segmentation for a brand-n

📌 Marketing Manager (Barcelona)
🏢 Pillar
📍 Barcelona