Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading

Overview

We are looking for an enthusiastic SEM Specialist to join our team. As a Search Engine Marketing (SEM) Specialist, you will be responsible for executing, monitoring, and optimizing paid search campaigns for our clients across Publicis Media agencies, with a particular focus on beauty and cosmetics brands. You will work closely with senior team members to drive campaign performance, identify growth opportunities, and deliver innovative digital marketing solutions in a fast-paced and competitive sector.

Responsibilities
- Manage and monitor high-budget accounts
- Plan, activate, and manage campaigns across various formats on both Google and Microsoft ecosystems (Search, Demand Gen, Pmax, YouTube, etc.)
- Report to the client on a weekly basis, both in writing and verbally




- Develop your own account strategies independently and proactively, following the team's guidelines
- Constantly seek ways to optimize campaigns to improve their performance
- Report automation and data extraction
- Creating reports and presentations for clients
- Coordinate with other departments to ensure the SEM strategy is properly integrated

Qualifications
- Minimum of 2 years of previous experience on a similar role is a must.
- Experience managing high-budget accounts within the Google and Microsoft ecosystems
- Knowledge of analytics and experience managing GA4
- Excellent communication skills, both oral and written
- Experience with different types of bid strategies (CPA, ROAS, VBB Implementation)
- Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4).
- Proficiency in SA360, Merchant Center, Google Ads Editor, and Microsoft Advertising Editor
- Analytical skills and proble

📌 SEM Specialist (Madrid)
🏢 Publicis Groupe
📍 Madrid