22 sep
|
Ferrer
|
Barcelona
In this role, you will help drive global marketing excellence by enabling data-driven, portfolio-focused decision making across brands and markets. You will partner with cross-functional teams to align strategy, portfolio performance, forecasting, resource allocation, and P&L; impact, advancing from traditional brand management to advanced portfolio management. You will shape global capabilities, support business planning, and accelerate launches across Europe, contributing to a mission-driven, collaborative culture. You will lead through change, enabling a One Customer transformation and sharing best practices to boost commercial impact.
- volunteering opportunities
- development and learning opportunities
- remuneration customization
- collaborative office experience
- Lead integral marketing processes implementation and ongoing optimization for strategic alignment and consistent execution
- Shape and deliver Marketing Excellence programs to build capabilities and adopt best-in-class practices and tools
- Steer portfolio management for mature brands, providing data-driven recommendations to maximize value and optimize resources
- Identify, monitor, and communicate portfolio opportunities and risks, translating insights into actionable recommendations across cross-functional teams
- Act as strategic marketing partner for Europe, supporting launch readiness and sharing best practices across countries
- Lead the One Customer transformation initiative, driving change through collaboration and stakeholder engagement
- Foster cross-functional partnerships with Commercial Excellence, Medical Excellence, Digital, Data & AI, Finance, and other functions for integrated decision-making
- Solid international pharmaceutical marketing experience in Marketing Excellence, Brand Planning, Portfolio Strategy, Launch Excellence, or related roles
- Understanding of pharmaceutical/healthcare environments; experience in Specialty Care, Rare Diseases, Biotech or highly regulated sectors is advantageous
- Proven ability to work with brand plans, portfolio reviews, business cases, forecasting, resource allocation, P&L; management, and performance tracking
- Experience operating in global-local business models with multiple geographies and affiliates
- Strong influencing and cross-functional collaboration skills
- Excellent analytical, strategic thinking, and problem-solving abilities with data synthesis and clear recommendations for senior stakeholders
- Strong project management and stakeholder engagement skills in matrix organizations
- Collaborative mindset balancing strategic vision with operational execution
- empathy
- humility
- forecasting
Corporate Marketing Excellence & Regional Strategy Manager - barcelona barcelona, catalunya, es
#J-18808-Ljbffr
📌 Corporate Marketing Excellence & Regional Strategy Manager - Barcelona
🏢 Ferrer
📍 Barcelona