Global Head Of Consumer Data (Barcelona)

Global Head Of Consumer Data (Barcelona)

22 sep
|
Puig
|
Barcelona

22 sep

Puig

Barcelona

Location: Barcelona or Paris (with regular travels to Barcelona)

Todos los posibles candidatos deben leer con atención los siguientes detalles de este trabajo antes de presentar una candidatura.

Language: English (mandatory) – Spanish is a strong plus

Location: Barcelona or Paris (with regular travels to Barcelona)

Language: English (mandatory) – Spanish is a strong plus

Location: Barcelona or Paris (with regular travels to Barcelona)

Language: English (mandatory) – Spanish is a strong plus

- Act as the business owner for key consumer data products and platforms, including:
- Consumer C360 Datamart (Golden Record)
- Bloomreach (1:many marketing automation: data, new features, new channels)
- Preference Center (consent & privacy preferences)
- Loyal Guru (loyalty platform)

- Partner closely with the Global Retail team on:

- Connect.U (1:1 clienteling: data, new features)

- Responsibilities include:

- Defining business requirements and translating them into clear, actionable specifications for Tech teams.
- Prioritizing product roadmaps and ensuring timely delivery of enhancements and new capabilities, while sharing progress within the organization.
- Evaluating and integrating new features, channels, and data flows to support CRM and consumer engagement strategies.
- Ensuring platforms evolve to support first-party data collection, personalization, loyalty growth, and advocacy.
- Acting as the primary point of contact for Global CRM, brands, and markets regarding consumer data tools, management, and capabilities.

2. Expertise Development, Strategic Projects & Global Collaboration
- Work closely with Brands, Markets, and cross-functional teams (Global CRM, Tech, Insights, Legal) to understand their strategies, roadmaps, and specific needs related to consumer data,



ensuring strong collaboration across functions and stakeholders.
- Anticipate brand and market needs, ensuring the consumer data ecosystem evolves proactively to support future CRM, clienteling, and engagement strategies.
- Partner with the Data Product Owner of Consumer Dashboards (based in London) to ensure alignment between data sources, KPIs, and reporting frameworks.
- Ensure the consumer data ecosystem supports the generation of actionable insights (dashboards, segmentation, predictive models, automation, analytics).
- Ensure successful project execution through effective planning, prioritization, and stakeholder management.
- Support change management and drive adoption of global tools, governance frameworks, and data best practices.

3. Consumer Data Governance Leadership As a data champion within the overall Global Data Governance strategy, lead the governance of consumer data, ensuring alignment with business definitions, KPIs, and data standards across brands and markets.
- Ensure consistency of consumer data across all tools and platforms, enabling seamless activation across consumer journeys.
- Oversee compliance and documentation within Collibra and Confluence, ensuring all assets meet governance and regulatory requirements.
- Drive continuous improvement of data quality, ensuring business rules are correctly applied and monitored.
- Take part in the Global Data Governance workstream,



ensuring full alignment with global strategy and tools.
- Upskill brands, markets, and relevant teams on consumer data definition and management.

4. Compliance, Privacy & Risk Management
- Ensure consumer data usage complies with global and local regulations (GDPR, consent management, retention rules).
- Partner with Legal and Privacy teams to ensure all tools and processes meet compliance standards.
- Guarantee that consent, preferences, and privacy rules are correctly implemented across all platforms and markets. xugodme

We'd love to meet you if you have Qualifications Experience & Expertise
- 12+ years of experience in consumer or digital data management or CRM activation
- Experience working in a global organization or transversal team
- Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel environments
- Solid knowledge of data governance frameworks, data management and data quality management
- SQL proficiency (ability to query, validate, and troubleshoot data)
- Experience with marketing automation, loyalty, or clienteling platforms is a strong plus
- Experience in beauty, luxury, or retail is appreciated

Skills & Competencies
- Strong project management skills with the ability to manage complex initiatives
- Excellent communication and stakeholder management skills
- Ability to influence without authority and collaborate across functions and seniority levels
- Strategic mindset with strong business focus and problem‑solving skills
- Proactive, structured, and solution‑oriented
- Integral mindset and cultural adaptability

We welcome Creators Of All Kinds.

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📌 Global Head Of Consumer Data (Barcelona)
🏢 Puig
📍 Barcelona

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