Описание: Puig is a family-owned company in the premium beauty industry. It develops fragrance, fashion, makeup and skincare brands, with products sold in more than 150 countries.Задачи- Lead the CRM roadmap for the assigned brand portfolio from a general standpoint, translating priorities into initiatives, timelines, deliverables and measurable outcomes- Act as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions and driving stakeholder alignment- Partner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp- Coordinate campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis- Own the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up- Track and share CRM trends, insights and recommendations for innovations and enhancements to CRM campaigns- Monitor consumer and campaign performance and deliver reporting,



actionable insights and recommendations- Coordinate quarterly CRM visibility reporting and Looker dashboard support when required- Drive consistent CRM processes, documentation, training and knowledge sharing- Scale successful journeys and best practices across brands and marketsТребования- 5+ Years of relevant experience in Digital Marketing & CRM, ideally in a similar industry- Customer-centric vision and excellent project management skills- Process-focused approach to executing multiple responsibilities and deliverables- Hands-on experience with digital marketing tools, ESP and/or CDP- Analytical skills and ability to synthesize and analyze data, extract actionable consumer insights and turn them into marketing strategies- Ability to collaborate cross-functionally and build relationships with teams in other functions or remote offices- Creative, enthusiastic and passionate approach to creating customer experiences- Strong presentation-building and storytelling skills- Excellent written and verbal communication skills- Fluent English- Nice to have: Experience with Bloomreach, SpanishУсловия- Temporary employment- Competitive compensation and benefits package- Learning and development opportunities- Growth opportunities in an international company- Entrepreneurial, creative and welcoming work culture#J-18808-Ljbffr

📌 Crm Manager In Premium Beauty (Barcelona)
🏢 Enfint
📍 Barcelona