Omega CRM, a Merkle & Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long-term relationships through advanced technology ecosystems and domain expertise. As a Business Unit Director for Public Sector, Education & Non-Profit, you will serve as a strategic executive leader responsible for full P&L; management within the assigned Business Unit. This role balances a 360° strategic business vision, a strong sales-driven mindset, and overall delivery excellence—leading high-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non-profit organizations. Main Responsibilities * Develop and implement effective sales strategies tailored to the Public Sector, Education, and Non-Profit industries. * Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets. * Track and follow up on business opportunities reported in the Partner Portal. * Ensure compliance with agreed objectives and the Omega-client promise. * Drive upselling and cross-selling initiatives across assigned accounts. * Participate in Steering Committees for enterprise and key accounts. * Establish productive and professional relationships with key stakeholders in assigned client accounts. * Negotiate and close complex agreements with enterprise accounts and public institutions. * Monitor and analyze performance metrics, proactively proposing strategic improvements. * Prepare monthly, quarterly, and annual sales forecasts. * Conduct market research to identify new potential clients and business opportunities within the assigned verticals. * Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevant industry events and forums. * Provide timely, viable, and effective solutions aligned with client needs. * Partner with Marketing and Product Development departments to ensure Omega brand consistency. * Stay up to date with new product and service launches, ensuring the sales team remains informed.



* Lead full P&L; management for the Business Unit, ensuring business profitability, financial control, operational efficiency, and margin targets. * Direct and manage the complete customer lifecycle (Customer Journey Map), from commercial capture and technical presales (public tenders/RFPs, solution design, estimation, and C-Level presentations) to operational delivery and client success. * Lead, mentor, and develop cross-functional teams within the Business Unit, overseeing career paths, resource allocation, and team utilization levels. Requirements & Experience * Proven Experience: +5 years of proven experience in executive leadership, sales management, or business unit management roles, with +10 years of overall experience within consulting or technology sectors related to the Business Unit. * Sector Expertise: Deep domain knowledge and a proven track record managing business strategy, public procurement processes, RFPs/tenders, and digital transformation initiatives across Public Sector, Education, and Non-Profit organizations. * P&L; & Financial Management: Proven track record in full P&L; ownership, budget control, margin optimization, and managing business performance metrics. * Client-Facing & Stakeholder Management: Proven experience in client-facing roles, acting as a key point of contact to translate business requirements into viable technical solutions, empathetic to client needs, and ensuring an optimal commercial value proposition. * Consulting & Enterprise Accounts Background: Solid background in Business and/or Information Systems Consulting, managing and growing key enterprise accounts. * Ecosystem Expertise: Strong technical background in digital transformation ecosystems, Salesforce platforms (Sales, Service, Marketing Cloud, Education Cloud, Nonprofit Cloud, etc.), and AI integration strategies. * Educational Background: Bachelor’s degree in Business Administration, Marketing, Computer Engineering,



or a relevant technical/business field. * Languages: Full professional proficiency in English (C1 level minimum). Desirable / Value-Add Skills (Pluses) * Experience with other Salesforce Clouds or complementary digital ecosystem platforms is highly welcome. * Proven track record leading and driving complex digital transformation projects in international environments. * Direct experience managing strategic vendor alliances, partner portals, and building strong relationships with Salesforce Account Executives (AEs). WHAT DO WE OFFER * Permanent contract. * Flexible Schedule. We make it easy. Balance your professional and personal life. * Certifications plan. Improve your skills and get the official certificate from our main partners. * Home Office. You decide and we support you. * Adaptable retribution (public transport ticket, Ticket restaurtant, …). * Health insurance. * OMEGA in action. Our commitment to a better society is not just an intention * Professional development: Evolve, grow and get where you want to go. About us Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact. With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain. We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.

📌 Business Unit Director – Public Sector, Education Non-Profit (Madrid)
🏢 Omega CRM, A Merkle
📍 Madrid