In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You’ll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures. Driving transformation Career and development within TAKKT AG and Haniel Group Versátil and smart working arrangement Central office location with good transport links; tele-work options International environment and team-building trip to Germany Company laptop Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns Collaborate with cross-functional teams to design, implement and optimize customer journeys (Journey Builder) and CloudPages Measure digital marketing metrics,



analyze customer data, and optimize campaigns and workflows Identify architecture and process-improvement opportunities across design, development, and IT deployment Lead feature discovery and manage sprint planning for marketing automation features Present complex topics clearly to stakeholders and ensure alignment with business goals 2-3 years of experience with Salesforce Marketing Cloud Experience with e-commerce platforms Proficiency in SQL Experience in an agile environment; ideally with scaled agile framework Knowledge of digital marketing and/or CRM; familiarity with Google Analytics and channel tracking Fluency in English Possession of Salesforce Marketing Cloud Consultant certificate (preferred) Clear communication (oral and written) Cross-functional collaboration Hands-on and reliable work style SQL Google Analytics

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📌 Product Manager Salesforce_Remote Barcelona (Madrid)
🏢 Social You
📍 Madrid