Corporate Marketing Excellence & Regional Strategy Manager - Barcelona (Madrid)

Corporate Marketing Excellence & Regional Strategy Manager - Barcelona (Madrid)

22 sep
|
Ferrer
|
Madrid

22 sep

Ferrer

Madrid

In this role, you will help drive integral marketing excellence by enabling data-driven, portfolio-focused decision making across brands and markets. You will partner with cross-functional teams to align strategy, portfolio performance, forecasting, resource allocation, and P&L; impact, advancing from traditional brand management to advanced portfolio management. You will shape global capabilities, support business planning, and accelerate launches across Europe, contributing to a mission-driven, collaborative culture. You will lead through change, enabling a One Customer transformation and sharing best practices to boost commercial impact.

volunteering opportunities

development and learning opportunities

remuneration customization

collaborative office experience

Lead global marketing processes implementation and ongoing optimization for strategic alignment and consistent execution

Shape and deliver Marketing Excellence programs to build capabilities and adopt best-in-class practices and tools

Steer portfolio management for mature brands, providing data-driven recommendations to maximize value and optimize resources

Identify, monitor, and communicate portfolio opportunities and risks, translating insights into actionable recommendations across cross-functional teams

Act as strategic marketing partner for Europe, supporting launch readiness and sharing best practices across countries





Lead the One Customer transformation initiative, driving change through collaboration and stakeholder engagement

Foster cross-functional partnerships with Commercial Excellence, Medical Excellence, Digital, Data & AI, Finance, and other functions for integrated decision-making

Solid international pharmaceutical marketing experience in Marketing Excellence, Brand Planning, Portfolio Strategy, Launch Excellence, or related roles

Understanding of pharmaceutical/healthcare environments; experience in Specialty Care, Rare Diseases, Biotech or highly regulated sectors is advantageous

Proven ability to work with brand plans, portfolio reviews, business cases, forecasting, resource allocation, P&L; management, and performance tracking

Experience operating in global-local business models with multiple geographies and affiliates

Strong influencing and cross-functional collaboration skills

Excellent analytical, strategic thinking, and problem-solving abilities with data synthesis and clear recommendations for senior stakeholders

Strong project management and stakeholder engagement skills in matrix organizations

Collaborative mindset balancing strategic vision with operational execution

empathy

humility

forecasting

Corporate Marketing Excellence & Regional Strategy Manager - barcelona barcelona, catalunya, es

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📌 Corporate Marketing Excellence & Regional Strategy Manager - Barcelona (Madrid)
🏢 Ferrer
📍 Madrid

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