Job Description

Omega CRM, a Merkle & Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long-term relationships through advanced technology ecosystems and domain expertise.
As a Business Unit Director for Public Sector, Education & Non-Profit, you will serve as a strategic executive leader responsible for full P&L; management within the assigned Business Unit. This role balances a 360 strategic business vision, a strong sales-driven mindset, and overall delivery excellence—leading high-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non-profit organizations.
Develop and implement effective sales strategies tailored to the Public Sector, Education, and Non-Profit industries.




Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets.
Track and follow up on business opportunities reported in the Partner Portal.
Ensure compliance with agreed objectives and the Omega-client promise.
Drive upselling and cross-selling initiatives across assigned accounts.
Participate in Steering Committees for enterprise and key accounts.
Establish productive and professional relationships with key stakeholders in assigned client accounts.
Negotiate and close complex agreements with enterprise accounts and public institutions.
Monitor and analyze performance metrics, proactively proposing strategic improvements.
Prepare monthly, quarterly, and annual sales forecasts.
Conduct market research to identify new potential clients and business opportunities within the assigned verticals.
Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevant industry events and forums.
Provide timely, via

📌 Business Unit Director – Public Sector, Education (Madrid)
🏢 Dentsu
📍 Madrid