Allow us to introduce ourselves

Hello there We’re Appinio, a general market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement? ?

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here

Your mission as a Team Lead Research DACH (B2B Focus)

As Team Lead, you will play a key role in building, and guiding our newly dedicated B2B & Consultancies research team in the DACH region. This specialized unit is dedicated to projects that specifically survey B2B target groups, professional decision-makers,



and niche business audiences (rather than standard B2C consumer panels), with a strong focus on fast-moving consultancy clients and corporate B2B requests. You will foster team development through market research expertise, operational rigor, and a commitment to exceeding client expectations.

Your responsibilities include guiding and supporting our researchers in their quantitative B2B as well as some B2C research projects and helping them grow as researchers and as people. You will also advise and coach key consultancy and corporate clients through the entire market research process, from target feasibility and questionnaire design to results interpretation, acting as a senior sparring partner and inspiring clients with agile research and innovative methodologies.

Additionally, you will establish B2B research best practices and processes and collaborate closely with the international Research Leadership Team (e.g

📌 Team Lead Research DACH (Madrid)
🏢 Appinio
📍 Madrid