A farmer sends us soil data showing 40% more organic matter after three years without pesticides. Somewhere else, a supermarket ad tells people "natural" fruit is grown the same way it was in 1985. Both things are true right now, in the same market, and almost nobody outside a lab knows it.

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Your mission: turn what our farmers and scientists know into content that changes what people believe about food — and gets them to act on it.
We don't need someone to "manage social media." We need someone who can read an agronomic report on Tuesday and turn it into a piece of content by Thursday that makes 50,000 people question the tomato they bought last week.
This is not for you if...
- You think of yourself as a marketer optimising for conversion. We're not selling — we're building a movement, and the two require different instincts.
- You need a brief before you can create.



Half of this job is deciding what the story is before anyone tells you.
- Being on camera, in the field, mid-argument with a sceptical commenter, makes you uncomfortable. You're the face of this as much as the voice behind it.
- You'd rather wait for permission than publish and defend it afterwards.

What you'll actually doCampaign strategy (30%). You run the daily strategy for our impact channels — organic only, no paid media, no vanity metrics. You decide what CrowdFarming picks a fight about this month, and you build the campaign around it.
Content (40%). You take agronomic data — soil health, water use, biodiversity — and turn it into content people actually stop scrolling for. Mostly social, sometimes an article, sometimes ideas for how we show impact data inside the product itself.
Field work (20%). You go where the story is: a farmer's protest, a field visit, a policy hearing. You come back with footage, quotes, and the kind of detail that can't be in

📌 Digital Campaigner (Madrid)
🏢 Crowdfarming
📍 Madrid