Job Mission:
This role is responsible for defining and leading the brand’s integral product portfolio and innovation strategy across both BtB and BtC channels.
By transforming consumer insights, dermo-cosmetic trends, and market opportunities into science-backed, profitable products, the role ensures strategic growth and competitiveness.
Key responsibilities include leading the product architecture, driving global innovation projects from concept to launch in collaboration with cross-functional teams (R&D;, Marketing, Operations), and continuously analyzing launch performance to maximize long-term business impact.
Key Responsabilities:
1. Portfolio Strategy & Innovation

Strategic Leadership: Define and drive the integral portfolio and innovation strategy across BtB and BtC channels to maximize synergies, profitability, and long-term business growth.
Portfolio & Lifecycle Management: Evolve the portfolio architecture by identifying market gaps, managing the full product lifecycle (launches, reformulations, and discontinuations), and defining premium pricing strategies.




Insight-Driven Innovation: Translate trends, competitor data, and consumer insights into a concrete, science-backed roadmap of high-impact innovation priorities.

2. Product Innovation & Development

End-to-End Product Development: Partner with Brand Managers to guide new products and line extensions from concept to launch, ensuring strict execution timelines and cross-functional alignment.
Pipeline & Concept Creation: Proactively identify portfolio gaps and write strategic briefs for R&D;, translating trends and consumer needs into science-backed innovation pipelines.
Market Competitiveness: Ensure all innovations deliver strong clinical claims, meaningful differentiation, and high competitiveness within the premium beauty market.
People Management: Lead, coach, and develop a team of four professionals, fostering collaboration and a strong innovation mindset.

3. NPD Process & Cross-Functional Coordination

📌 Head of Product Development (Alcoy)
🏢 GdC Beauty Group
📍 Alcoy