About SAMY
We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves.
Since 2013, we've grown from a bold idea into a integral force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next. Instagram | TikTok | Culture page
Role Mission
As a Senior Influencer Marketing Specialist for SAMY, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.




Key responsibilities

Lead end-to-end influencer marketing campaigns, from scouting and onboarding to execution and reporting
Identify, recruit and manage micro and macro influencers, building strong, long-term relationships
Oversee negotiations, briefings, deliverables and timelines to ensure high-quality execution
Grow and nurture a community of creators, driving engagement, advocacy and a strong sense of belonging
Design and implement engagement and loyalty strategies (including gamification, rewards and community initiatives)
Conceptualize and execute creative campaigns, activations and exclusive experiences for the community
Plan and manage events and brand experiences, including on-site coordination and influencer management
Track and analyze campaign and community performance, delivering actionable insights and optimizations
Collaborate cross-functionally with creative, social, brand and

📌 Senior Influencer Marketing Specialist L'Oréal (Madrid)
🏢 Samy
📍 Madrid