Описание: Puig is a family-owned company in the premium beauty industry. It develops fragrance, fashion, makeup and skincare brands, with products sold in more than 150 countries.ЗадачиLead the CRM roadmap for the assigned brand portfolio from a general standpoint, translating priorities into initiatives, timelines, deliverables and measurable outcomesAct as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions and driving stakeholder alignmentPartner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsAppCoordinate campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysisOwn the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-upTrack and share CRM trends,



insights and recommendations for innovations and enhancements to CRM campaignsMonitor consumer and campaign performance and deliver reporting, actionable insights and recommendationsCoordinate quarterly CRM visibility reporting and Looker dashboard support when requiredDrive consistent CRM processes, documentation, training and knowledge sharingScale successful journeys and best practices across brands and marketsТребования5+ Years of relevant experience in Digital Marketing & CRM, ideally in a similar industryCustomer-centric vision and excellent project management skillsProcess-focused approach to executing multiple responsibilities and deliverablesHands-on experience with digital marketing tools, ESP and/or CDPAnalytical skills and ability to synthesize and analyze data, extract actionable consumer insights and turn them into marketing strategiesAbility to collaborate cross-functionally and build relationships with teams in other functions or remo

📌 crm manager in premium beauty (Barcelona)
🏢 Enfint
📍 Barcelona