The OpportunityLocation: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:
- smarter investment decisions
- advanced performance measurement
- scalable AI and data use casesThe Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team LeadershipYou will lead a multidisciplinary team including:
- Global Paid Media Data Manager
- Global Social Data Data Manager
- General Media Data Product Manager
- Global Media Tracking ManagerYou will build a strong center of expertise, combining:
- media analytics
- data governance & tracking




- data productsWhat you'll get to do1. Media Data Strategy & Transformation
- Define and lead the global Media Data strategy and roadmap
- Position media data as a strategic asset supporting business growth and transformation
- Build a long-term vision integrating: o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance Excellence
- Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement
- Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions
- Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking
- Define and enforce general media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned /

📌 Global Head of (Barcelona)
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📍 Barcelona