Functional area: CommunicationsLocation: SpainCity: MadridCompany name: Atlas Copco S.A.E.Date of posting: Sep 17, 2026Your MissionAs the Digital Marketing & Communication Manager, your mission is to lead the strategic development and execution of digital marketing and communication initiatives that elevate brand visibility, drive engagement, and support business growth in Power Technique South Europe. You will guide and empower the team to deliver impactful campaigns across digital platforms, ensuring alignment with corporate objectives and regional priorities.Through data-driven decision-making, innovative content strategies, and collaborative leadership, you will foster a high-performing team that champions creativity and accountability.Your day-to-dayDevelop and implement annual digital marketing and communication strategies.Implementation of full potential in C4CAct as an interface between the division, the sales and marketing/communication teams, providing feedback on product information,



changing customer needs and market trends.Define and monitor KPIs to evaluate campaign effectiveness and propose corrective actions.Manage and optimize content across websites, social media, email, and digital advertising platforms.Establishing strong communication with our customers through organizing customer events, e-mail, product pages, success stories and social media about our new products, their usage and pricing updatesEstablishing synergies between sales and marketing team to enhance and maximize the return of your marketing and full potential activitiesMaintain and update product databases and digital catalogs.Conduct competitive benchmarking and market analysis to inform strategy.Align strategic marketing goals of the region with BLMs and his teamLaunch and manage CRM campaigns, analyze results, and share insights with stakeholdersLead, coach, train and effectively manage his team to achieve marketing goalYour skills and experience• Bachelor’s or master’s degree i

📌 Regional Digital Marketing (España)
🏢 Atlas Copco
📍 España