Own and continuously optimize the marketing operations ecosystem and martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics toolsDesign and manage workflows, lead routing, scoring, lifecycle processes and other automationsMaintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimizationSupport operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programsBuild and maintain dashboards and reporting for funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIsBuild and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs and webhooksWork with Product, Engineering and RevOps on integrations and data flowsIdentify bottlenecks and opportunities for automation, standardization and AI-enabled efficienciesPartner with Marketing, Sales, RevOps, Product and Engineering across systems, processes,



data and the customer journeyRequirements5+ years of marketing operations experience, preferably B2B; SaaS preferredExtensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and AutomationStrong experience managing CRM platforms; Zoho CRM experience highly preferredExtensive experience building integrations using Zapier or similar automation platformsExperience with lifecycle marketing, lead management and CRM architectureAbility to think about customer journeys beyond open rates and click through ratesStrong understanding of marketing attribution and funnel analyticsAdvanced reporting and dashboard creation experienceStrong technical and analytical skills and knowledge of BI toolsAbility to juggle multiple projects, stay organized and prioritize quicklyAnalytical and problem-solving skillsBA in marketing, business, communications, technology or similar area is preferredExperience with Domo, Zo

📌 Marketing Operations Lead (Barcelona)
🏢 Jobtailor
📍 Barcelona