Overview

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In this role you will develop and execute the sales strategy for a portfolio of national off-trade accounts in Spain, aligning with Brown-Forman Spain’s objectives. You will manage ongoing customer relationships, coordinate cross-functional efforts, and drive commercial performance through strategy, promotions, and negotiations. You will lead joint business planning, ensure effective field execution, and oversee trade spend to maximize profitability. With a focus on premium beverages, you will shape growth across key accounts and contribute to the company’s market leadership. This is a hands-on, high-impact role that blends strategic thinking with practical execution across disciplines.

Compensaciones / Incentivos

Total Rewards
equitable pay structures
premium employee experience
range of premium benefits

Responsabilidades

Develop and implement per-customer sales strategy aligned with BFS objectives




Manage the full scope of commercial interaction with national off-trade customers
Build and maintain high-impact, long-term partnerships with national account buyers (JBP and on-site reviews)
Design and evaluate promotional strategies; optimize trade spend and drive efficiency
Negotiate commercial terms and manage customer trading terms
Develop customer new product launch plans and ensure successful implementation
Set goals for outsourced off-trade field team and ensure flawless execution at points of purchase

Requisitos principales

Proven track record in Key Account Management within FMCG, preferably spirits/wine/premium beverages
Deep understanding of off-trade xqbhyrx channel dynamics, trade margins, and promotional mechanics
Strong financial acumen (P&L; management, trade spend optimization, gross margin analysis)
At least 6 years in key account management in the spirits industry
Strong presentation skills
Advanced English speaking and writing skills
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📌 National Key Account Off-Trade (Barcelona)
🏢 Jobrapido
📍 Barcelona