We are looking for an experienced CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our general user base through impactful, data-driven CRM strategies.
As part of the central CRM team, you will: design and execute CRM strategies that activate, engage and retain users across our 9 markets
Advise on global and local initiatives, ensuring the right message reaches the right user at the right time
Drive experimentation and optimisation, setting up A/B tests, analysing results, and turning insights into actionable improvements
Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
Manage and optimise the campaign calendar alongside automations, aligning communications with lifecycle stages and business priorities
Act as a the main point of contact for your area of CRM, collaborating closely with Marketing, Product and local teams
3+ years of experience in CRM, lifecycle marketing,



or customer engagement – ideally at a regional or global level
~ Hands‑on experience with CRM platforms (experience with Braze is a strong plus)
~ Strong project management and stakeholder management skills, with the ability to influence across teams and markets
~ A data‑driven mindset, using both quantitative and qualitative insights to inform decisions
~ Excellent communication skills in English (other European languages are a plus)

Flexible working arrangements
Short term EU work policy
Health Insurance
Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
In July 2025 Freenow was acquired by Lyft, a gl

📌 CRM Executive (Barcelona)
🏢 Freenow by Lyft
📍 Barcelona