We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies
As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets
Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)
Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time
Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey
Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks
Manage and optimise CRM automations,



aligning communications and themes with lifecycle stages and business priorities
Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts
Benefits

Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
Employee assistance program: Your wellbeing is our priority, anonymous external support is always available.
Welcome & anniversary gifts: We’ll send you a little something to celebrate these special occasions.
Mobility benefits card: Get from A to B on us. Every month you’ll get a mobility budget to try out different transport options.
Flexible work options: Work as you are and where you want with versátil hours and remote opportunities.
Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
Birthday off: Celebrate in style with an extra dy off each year.
Remote work within

📌 Senior CRM Manager (Madrid)
🏢 Freenow
📍 Madrid