Overview
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In this Senior SEM Analytics role, you will lead paid search analytics to optimize acquisition across Rover’s global brands. You’ll set the analytical agenda with SEM leaders, Finance, Data Science and Analytics Engineering, while staying hands-on with analysis. You’ll evaluate cross-brand spend, cannibalization, and incrementality to drive growth. You’ll build trusted dashboards, improve attribution, and guide bidding strategy with data-driven recommendations. This position offers impact at scale, a strong cross-functional focus, and an opportunity to shape how Rover uses data to accelerate growth.
Compensaciones / Incentivos
Long-term incentive plan
Pension plan
Private medical insurance
25 days PTO
Meal allowance and flexible compensation plan
Gym membership
Responsabilidades
Guide bidding and investment across brands
Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback
Assess cross-brand cannibalization and identify where additional spend generates incremental growth
Lead experimentation and incrementality—design and analyze channel tests,



geo-split experiments, and multibrand tests
Choose methods, assess statistical power and uncertainty, translate results into recommendations
Strengthen attribution and reporting—reconcile platform and internal measurement, build dashboards
Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
Own the SEM analytics roadmap, identify questions, prioritize by business impact
Mentor analysts and review SQL and analytical methods, develop reusable tools and documentation
Balance statistical rigor with business needs
Requisitos principales
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6+ years of analytics experience with impactful business decisions
Advanced SQL and strong statistical analysis skills in Python or R
Proven experimental design and A/B testing experience with causal inference or geo-based methods
Experience leading large analytical initiatives and influencing strategy across functions
Clear communicator with ability to influence technical and non-technical audiences
Strong communication and storytelling
Cross-functional collaboration
Mentorship and leadership
SQL
Python or R
A/B testing and experimental design

📌 Lead Data Analyst, Marketing (SEM) (Barcelona)
🏢 Rover.Com
📍 Barcelona