Overview
¿Tiene las siguientes habilidades, experiencia e impulso para tener éxito en este puesto? Descúbralo a continuación.
In this role you drive data strategy across a multinational FMCG client, shaping how data is collected, governed and activated to power CRM, CX and business growth. You partner with marketing, CRM, and digital teams to ensure data enables personalized experiences and data-driven decision-making. You translate complex data topics for non-technical stakeholders and define measurable outcomes across B2C and B2B ecosystems. The role sits at the intersection of strategy and execution, influencing markets and central teams while advancing data maturity.
Compensaciones / Beneficios
Versátil Benefits (Coverflex)
Growth opportunities
Free online training (Marcel, LinkedIn Learning, Udemy)
Partner certifications (Meta, Google, Amazon)
Work from anywhere (WorkYourWorld)
Well-being programs
Responsabilidades
Define and implement holistic data strategies across the full data lifecycle (collection, acquisition, qualification, activation, measurement)
Ensure data ecosystems are actionable, scalable, and aligned with CRM objectives
Identify gaps in data infrastructure and propose strategic improvements
Develop data-led strategic recommendations for B2C and B2B contexts
Create and maintain core data strategy assets (guides, governance docs, roadmaps)
Define data collection, governance and activation guidelines across markets
Identify,



design and lead high-value data use cases from ideation to PoC
Support pilots to scale into operational solutions
Define measurement frameworks and KPIs to assess data initiatives
Foster collaboration with CRM, CX, Marketing and Tech to embed data strategies across initiatives
Bridge between technical and business teams to ensure alignment and shared understanding
Support markets in building data maturity and capabilities over time
Requisitos principales
Senior experience in data strategy, data consulting, or analytics in multi-market organizations
Proven ability to define and activate end-to-end data strategies across collection, governance, activation and measurement
Experience developing data-led strategic recommendations for xqbhyrx B2C and B2B
Ability to translate complex data topics for non-technical stakeholders
Experience designing and leading high-value data use cases from ideation to scalable deployment
Solid understanding of data-driven enablement for CRM, CX, personalization, and business decision-making
Experience defining measurement frameworks, KPIs, and performance models across markets
Strong collaboration and stakeholder management, acting as a strategic bridge between business, marketing, CRM, CX and tech teams
Fluent English; additional languages a plus
stakeholder management
clear communication
cross-functional collaboration
data strategy and governance
CRM/CX enablement
personalization

📌 Senior Data Strategist (Barcelona)
🏢 Publicis Media
📍 Barcelona