22 sep
|
Factorial
|
Barcelona
22 sep
Factorial
Barcelona
We are looking for a Marketing Director for the Portuguese market to take full ownership of the local marketing strategy, team, and contribution to revenue.This is a senior leadership role where you will define the strategy and ensure it translates into pipeline, revenue, and a strong Factorial brand in Portugal.What will you be doing?- Own the Portuguese marketing strategy and ensure marketing is directly connected to business and revenue objectives.- Define and execute the strategy across Demand Generation, Content, Brand, Events, and other acquisition channels.- Partner closely with the Sales team to generate and convert high-quality demand, with a strong focus on pipeline, demos, and revenue.- Lead the planning and execution of major marketing campaigns, ensuring strong performance against business objectives.- Develop the long-term marketing strategy for Portugal, identifying the biggest opportunities for growth and defining where Factorial should invest to accelerate the business.- Lead, develop, and coach the local marketing team across Demand Generation, Events, Content,
and Brand.- Work closely with the Content team to develop local content, campaigns, and initiatives that strengthen Factorial's position in the Portuguese market.- Develop and strengthen the Factorial brand and community in Portugal, ensuring we build long-term awareness and relevance alongside short-term demand.- Use data and market insights to continuously evaluate performance, identify opportunities, and make informed investment decisions.- Work cross-functionally with Sales, Marketing Ops, Performance, Product, and central marketing teams to ensure the Portuguese market has the resources and support needed to achieve its goals.- Manage external agencies, freelancers, and partners where relevant, ensuring high standards of execution and accountability.- Bring a strong understanding of the Portuguese market, customers, and business ecosystem to Factorial's broader marketing strategy.Your p
📌 Marketing Director (Barcelona)
🏢 Factorial
📍 Barcelona