Overview
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In this role you drive the MarTech ecosystem for Amazon Freight’s marketing programs across Europe, shaping lifecyle campaigns and content strategy to scale B2B customer engagement. You will lead a small team, partner with Tech and sales, and own the roadmap for website, email, and outbound communications. You’ll balance strategy with hands-on execution to improve funnel metrics and attribution. This is a high-impact chance to help Amazon Freight become a trusted freight partner at scale.
Responsabilidades
Own the marketing technology ecosystem as technical owner, coordinating with Tech and third-party providers
Supervise a 3-person team (email outbound, content, website updates) and define their goals
Oversee website upgrades and content management system enhancements
Create a roadmap for lifecycle marketing programs to accelerate funnel progression from lead to onboarding to reactivation
Manage lead capture, ABM, and lead conversion tools (Pardot, Salesforce, 6sense)
Develop and influence the MarTech product roadmap and strategy




Build capabilities to enable full-funnel marketing attribution
Maintain dashboards for marketing and candidate quality; drive lead generation via ML tooling
Measure user journeys and website features using A/B testing and web analytics
Collaborate with Sales Operations to troubleshoot lead management integrations with marketing automation platforms
Ensure best practices in marketing automation and lead training for multi-stage programs and trigger-based campaigns
Requisitos principales
Marketing experience in a non-internship role
Data-driven approach to marketing improvements xqbhyrx
Proficiency with Excel or Tableau for data manipulation and visualization
Experience building and scaling cross-functional programs or campaigns
Go-to-market experience for consumer software or hardware products
Experience with customer segmentation and targeting
Experience with email, web analytics, and CRM tools for demand generation (e.g., Marketo, Salesforce)
Ability to influence and collaborate across levels and functions
Cross-functional collaboration
Analytical mindset
Strategic thinking
Pardot
Salesforce
6sense

📌 Senior Product Manager, Amazon Freight (Barcelona)
🏢 Amazon
📍 Barcelona