Overview
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In this role you drive the end-to-end CRM tech stack across multiple markets to boost customer engagement and growth. You’ll partner with marketing, product and engineering to deliver data-driven automations and scalable CRM solutions. Your work ensures data quality, efficient workflows, and strong vendor management while supporting multi-market expansion. This is a hands-on, cross-functional position with a clear impact on growth and customer experience.
Compensaciones / Beneficios
Adaptable working arrangements
LinkedIn Learning
Sabbatical & special leave policies
Mobility Credit
Health Insurance
Employee assistance program
Responsabilidades
Lead the technical design, implementation, and optimization of CRM systems at scale
Collaborate with marketing, product and engineering to align CRM solutions with business goals
Develop and maintain CRM infrastructure, automate workflows and integrations, and enable personalization
Ensure data quality, integrity, and compliance via audits and analysis




Troubleshoot CRM performance issues and optimize system functionality
Analyze CRM data to generate actionable insights and recommendations
Manage technical vendors and maintain system documentation
Create in-app messages and email templates using HTML, CSS, and JavaScript
Write SQL and Python scripts for segmentation and ETL processes
Oversee multi-market CRM across 9 markets and coordinate with North American engineering teams
Requisitos principales
3+ years of multi-country CRM experience, preferably in ride-hailing, mobility, or food delivery
Hands-on experience configuring xqbhyrx and optimizing CRM platforms (Braze) for mobile apps
Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation
Strong analytical and problem-solving skills with a data-driven mindset
Experience with API integrations and understanding of data structures and microservices
Excellent stakeholder management and English communication skills
Experience or interest in lifecycle marketing or product management is a plus
stakeholder management
collaboration across functions
data-driven decision making
Braze
SQL
HTML

📌 Senior CRM Technology Manager (F/M/D) (Barcelona)
🏢 Freenow
📍 Barcelona