Overview
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As Marketing Operations Lead, you will own and scale Freightos’ martech, ensuring data quality and seamless integration across marketing, sales, and RevOps. You’ll design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth. This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You’ll work with cross-functional teams to improve the customer journey and campaign effectiveness, shaping data-driven marketing at scale. This is a chance to impact global freight growth through robust ops and intelligent automation.
Compensaciones / Beneficios
hybrid work arrangement
annual training budget
equity incentive grants
private health insurance
ticket restaurant/nursery/transport benefits
versátil remuneration options
Responsabilidades
Manage and optimize the core martech stack (HubSpot, Zoho CRM, Zapier, and analytics tools) to ensure scalability and proper fit
Design and run workflows, lead routing, scoring, lifecycle processes, and other automations to improve campaigns and operations
Maintain CRM data quality through segmentation, deduplication, enrichment, data governance, and ongoing optimization
Support campaigns and lifecycle marketing with operational setup and QA of emails, forms, landing pages, lists, workflows, and nurturing programs




Create and maintain dashboards and reports for funnel performance, campaign effectiveness, attribution, pipeline generation and key KPIs
Build and maintain integrations between HubSpot, Zoho, website, product, and third-party platforms using Zapier, APIs, and webhooks in collaboration with Product, Engineering and RevOps
Identify bottlenecks and opportunities for automation and AI-enabled efficiencies to scale Marketing operations
Collaborate with Marketing, Sales, RevOps, Product and Engineering to align systems, data, and customer journey
Requisitos principales
5+ years in marketing operations (B2B SaaS preferred)
Extensive HubSpot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, xqbhyrx Automation)
Strong CRM management experience (Zoho CRM preferred)
Experience building integrations with Zapier or similar tools
Experience with lifecycle marketing, lead management, and CRM architecture
Understanding of customer journeys beyond basic metrics and strong marketing attribution knowledge
Advanced reporting and dashboard creation experience
Detail-oriented with strong technical and analytical skills and BI tool knowledge
Ability to manage multiple projects and prioritize effectively
Excellent analytical and problem-solving skills; team player
collaboration
problem-solving
attention to detail
HubSpot (Marketing Hub, Operations Hub, Workflows)
Zoho CRM
Zapier

📌 Marketing Operations Lead (Barcelona)
🏢 Freightos
📍 Barcelona