Overview
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In this Global Brand Director role, you lead the luxury portfolio across multiple markets, shaping the global media strategy and brand storytelling. You drive cross-market campaigns with a focus on video and social, aligning with client objectives and DTC initiatives. You work closely with cross-functional teams to maintain consistency and optimize performance. The opportunity offers exposure to high-profile brands and a data-driven, integral scale with a strong, people-centric culture.
Compensaciones / Beneficios
Flexible Benefits (Coverflex)
Growth opportunities
Free online training via Marcel LinkedIn Learning and Udemy catalogs
Partner certifications (Meta, Google, Amazon)
Work from anywhere up to 6 weeks (#WorkYourWorld)
Attractive holidays package (birthday, Advertising Day off)
Responsabilidades
Serve as the senior client liaison and oversee cross-market campaign execution while accounting for regional nuances
Translate client objectives into insight-led, integrated campaigns across channels, with emphasis on video and social
Develop and enforce global media guidelines,



test-and-learn programs, and best practices; collaborate with Puig teams
Lead account planning, timelines, and resource management to ensure on-time delivery
Oversee DTC forecasting, budget control, and efficiency/ROAS across main digital channels
Mentor and manage a team (Digital Manager, Account Executive, Intern) and align SEM and Social specialists with the Carolina Herrera team
Requisitos principales
8+ years in a digital planning/management role
Bachelor in Advertising, Marketing, or Communication
Strong strategic thinking and tactical skills with media planning tools xqbhyrx
Proven success managing global or regional accounts across EMEA, APAC, or NA
Advanced English (C1)
High-level planning across omnichannel campaigns
Experience in multimedia digital campaigns focusing on performance marketing
Familiarity with Search Ads, Meta, TikTok, and Google Analytics; understanding pricing models (CPA, CPL, CPI) and metrics (ROI, ROAS, CR, AOV)
Fluent in Spanish and English
strategic mindset
cross-functional collaboration
leadership and mentorship
media planning tools
omnicanal campaign management
Google Analytics

📌 Account Director (Barcelona)
🏢 Publicis Media
📍 Barcelona