Overview
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In this role you operationalize data strategies for a multinational FMCG client, ensuring data is collected, structured, activated, and measured across B2C and B2B ecosystems. You translate strategic data frameworks into practical plans, enabling CRM, CX, and marketing teams to act on data consistently and at scale. You will work closely with the Senior Data Strategist to move concepts to live, measurable initiatives and drive business impact through execution excellence. This is a hands-on, cross‑functional role with a clear scope from data collection to performance tracking.
Compensaciones / Ventajas
Flexible Benefits (Coverflex)
Growth opportunities
Free online training (LinkedIn Learning, Udemy)
Partner certifications (Meta, Google, Amazon)
Work from anywhere (telecommute up to 6 weeks)
Well-being initiatives
Responsabilidades
Support end-to-end data strategy execution across collection, ingestion, qualification, activation, and measurement
Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.) ensuring governance and privacy compliance
Enable data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration for B2C and B2B
Execute data-driven use cases from PoC to deployment, including testing, validation, and optimization




Implement measurement frameworks and set up dashboards and reporting to monitor KPIs
Collaborate with data, CRM, CX, media, and tech teams to ensure seamless delivery and best practices across markets
Provide hands-on guidance, training, and troubleshooting to increase data activation maturity across markets
Maintain data flows, structures, and integrations, ensuring data quality, consistency, and usability
Requisitos principales
Solid experience in data operations, data activation, or analytics within multi-market organizations, ideally FMCG or consumer-driven environments
Hands-on experience operationalizing data strategies across collection, structuring, activation, and measurement
Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms)
Experience enabling data xqbhyrx activation within CRM and marketing platforms for segmentation and journey orchestration across B2C and B2B
Ability to translate strategic data frameworks into actionable operational and technical execution plans
Experience implementing data-driven use cases from PoC to scalable deployment
Knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting
Strong collaboration skills with cross-functional teams to ensure execution excellence
Detail-oriented, execution-focused mindset with problem-solving and optimization capabilities
Fluent English; additional languages are a plus
collaboration
attention to detail
problem-solving
data operations
data activation
data lifecycle management

📌 Senior Data Consultant (Barcelona)
🏢 Publicis Media
📍 Barcelona