Because we strive to put people first. Culture, our way.The Investment, Performance & Optimisation Manager is responsible for ensuring Customer Marketing investment is strategically aligned, commercially effective and continually optimised to deliver maximum value for the business. Working across Customer Marketing, Digital, Finance and Commercial teams, the role provides the financial, analytical and commercial insight required to support investment decisions, prioritisation and performance improvement across a significant global marketing portfolio.Moving beyond traditional budget management, the roles acts as a strategic partner to senior stakeholders to understand the relationship between investment, activity and business outcomes. It will identify opportunities to improve effectiveness and ensure investment decisions are informed by robust data, insight and commercial judgement. As part of the Trade Planning & Operations team, the role will connect financial planning and performance with wider trade planning, operational priorities and transformation,



helping to create a more agile, efficient and commercially focused Customer function.Key responsibilitiesInvestment Strategy & PlanningLead the annual investment planning process for the Customer Marketing portfolio, ensuring investment is aligned to strategic, commercial and customer priorities set by the General Marketing strategyTranslate business and marketing plans into clear investment requirements, identifying opportunities, trade-offs and areas requiring greater focus.Partner with senior Customer, Digital, Brand, Commercial and Finance stakeholders to shape investment decisions and ensure investment is placed where they can create the greatest value.Own the investment forecasting and reforecasting cycle, providing clear visibility of future commitments, risks, opportunities and investment requirements.Establish robust approaches to investment prioritisation across activities, markets, channels and business

📌 Investment Performance (España)
🏢 Primark
📍 España