We're looking for a hands-on Media Buying Specialist to launch and scale new paid acquisition channels for our iGaming products.
You'll be responsible for buying and optimizing traffic through ad networks and local media platforms , managing budgets, testing creatives and placements, and driving measurable growth across our products.
The ideal candidate has strong hands-on experience with TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar platforms and understands how paid acquisition works in the iGaming industry.
Key Responsibilities
- Launch, manage and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds and similar ad networks
- Develop and execute media buying strategies for iGaming products
- Manage budgets, bidding strategies and targeting to maximize ROAS and LTV
- Test and optimize creatives, landing pages, placements and funnels
- Analyze campaign performance and identify opportunities for growth
- Track key performance indicators including CPA, ROAS, LTV, CTR and conversions
- Build and maintain relationships with ad network and media platform representatives
- Develop placements on major local media platforms for both brand awareness and performance
- Work closely with Product and Creative teams to adapt campaigns to different traffic sources
- Monitor competitors and new trends in iGaming media buying
- Build transparent reporting and establish performance benchmarks for new traffic sources.
Adecuado Candidate Profile
- 3+ years of hands-on Media Buying experience in iGaming
- Strong practical experience with ad networks, especially TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar
- Understanding of sports betting / gambling products, their monetization and acquisition funnels
- Experience managing paid traffic budgets and optimizing campaigns based on performance data
- Strong analytical and testing mindset
- Ability to work independently and take ownership of a traffic channel
- Good communication skills and ability to work with Product, Creative and Marketing teams
- fluent Ukrainian or Russian
Nice to Have
- Experience with major local media platforms
- DSP experience
- Existing relationships with ad network account managers
- Experience working directly inside an iGaming/betting product.
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📌 Media Buying Specialist (España)
🏢 VBET
📍 España