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The Marketing Automation Specialist within the RSD EU Digital Marketing team is responsible for executing and optimizing automated, personalized customer journeys(email, web) that drive engagement, conversion, and retention.
This role focuses on building and managing data-driven customer journeys that deliver the right message to the right customer at the right moment. By leveraging behavioral, transactional, and CRM data, the specialist supports lifecycle programs across customer onboarding, growth, re-engagement and retention, ensuring relevant communication that contributes to both revenue growth and sales effectiveness.
Journeys are served through a modern Mar-Tech including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Oracle Eloqua. This role translates data and campaign requirements into scalable, automated journeys. The specialist plays a key role in ensuring campaigns are executed with high relevancy, hyper personalized, and continuously optimized based on performance insights.




Close collaboration with regional marketing teams, sales, content, and MarTech stakeholders is essential to ensure campaigns align with business priorities and deliver consistent, high-quality customer experiences.
Execute in partnership with our Studio team email campaigns and support journey orchestration in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).
Apply audience segmentation and behavioral data to enable targeted and personalized communication based on segmentation strategy.
Implement dynamic content, product recommendations, and educational & promotional messaging aligned with customer lifecycle stage.
Monitor campaign performance and track key KPIs (e.g., Support A/B testing and experimentation to improve campaign effectiveness and engagement.
Collaborate with marketing, sales, and Studio teams to ensure campaigns support customer engagement and commercial objectives.
Ensure campaign quality, accurac

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