Overview In this Global Brand Director role, you lead the luxury portfolio across multiple markets, shaping the global media strategy and brand storytelling. You drive cross-market campaigns with a focus on video and social, aligning with client objectives and DTC initiatives. You work closely with cross-functional teams to maintain consistency and optimize performance. The opportunity offers exposure to high-profile brands and a data-driven, global scale with a strong, people-centric culture.

Compensaciones / Incentivos

- Flexible Benefits (Coverflex)
- Growth opportunities
- Free online training via Marcel LinkedIn Learning and Udemy catalogs
- Partner certifications (Meta, Google, Amazon)
- Work from anywhere up to 6 weeks (#WorkYourWorld)
- Attractive holidays package (birthday, Advertising Day off)

Responsabilidades
- Serve as the senior client liaison and oversee cross-market campaign execution while accounting for regional nuances
- Translate client objectives into insight-led, integrated campaigns across channels, with emphasis on video and social
- Develop and enforce global media guidelines, test-and-learn programs, and best practices; collaborate with Puig teams
- Lead account planning,



timelines, and resource management to ensure on-time delivery
- Oversee DTC forecasting, budget control, and efficiency/ROAS across main digital channels
- Mentor and manage a team (Digital Manager, Account Executive, Intern) and align SEM and Social specialists with the Carolina Herrera team

Requisitos principales
- 8+ years in a digital planning/management role
- Bachelor in Advertising, Marketing, or Communication
- Strong strategic thinking and tactical skills with media planning tools
- Proven success managing global or regional accounts across EMEA, APAC, or NA
- Advanced English (C1)
- High-level planning across omnichannel campaigns
- Experience in multimedia digital campaigns focusing on performance marketing
- Familiarity with Search Ads, Meta, TikTok, and Google Analytics; understanding pricing models (CPA, CPL, CPI) and metrics (ROI, ROAS, CR, AOV)
- Fluent in Spanish and English
- strategic mindset
- cross-functional collaboration
- leadership and mentorship
- media planning tools
- omnicanal campaign management
- Google Analytics

📌 Account Director - Publicis Media (Barcelona)
🏢 Publicis Media
📍 Barcelona