Описание: Puig is a family-owned company in the premium beauty industry. It develops fragrance, fashion, makeup and skincare brands, with products sold in more than 150 countries.

Задачи

Lead the CRM roadmap for the assigned brand portfolio from a general standpoint, translating priorities into initiatives, timelines, deliverables and measurable outcomes

Act as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions and driving stakeholder alignment

Partner with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp

Coordinate campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis

Own the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.U support, external partner coordination and stakeholder follow-up

Track and share CRM trends, insights and recommendations for innovations and enhancements to CRM campaigns

Monitor consumer and campaign performance and deliver reporting, actionable insights and recommendations

Coordinate quarterly CRM visibility reporting and Looker dashboard support when required





Drive consistent CRM processes, documentation, training and knowledge sharing

Scale successful journeys and best practices across brands and markets

Требования

5+ Years of relevant experience in Digital Marketing & CRM, ideally in a similar industry

Customer-centric vision and excellent project management skills

Process-focused approach to executing multiple responsibilities and deliverables

Hands-on experience with digital marketing tools, ESP and/or CDP

Analytical skills and ability to synthesize and analyze data, extract actionable consumer insights and turn them into marketing strategies

Ability to collaborate cross-functionally and build relationships with teams in other functions or remote offices

Creative, enthusiastic and passionate approach to creating customer experiences

Strong presentation-building and storytelling skills

Excellent written and verbal communication skills

Fluent English

Nice to have: Experience with Bloomreach, Spanish

Условия

Temporary employment

Competitive compensation and benefits package

Learning and development opportunities

Growth opportunities in an international company

Entrepreneurial, creative and welcoming work culture

📌 crm manager in premium beauty (Madrid)
🏢 Enfint
📍 Madrid