Experteer Overview As CRM Manager you will design and drive data‑driven CRM strategies to activate, engage and retain users across 9 markets. You’ll own end‑to‑end campaign delivery across multiple channels and advise on global and local initiatives to reach the right user at the right time. You will lead cross‑functional projects, optimize lifecycle processes, and build experiments that turn insights into improvements.

This role offers a chance to shape user engagement at a scale that supports Freenow’s growth and mission to make mobility smarter.

Compensaciones / Beneficios

Design and execute CRM strategies to activate, engage and retain users across 9 markets

Own end-to-end campaign delivery from ideation to execution across multiple channels

Advise on general and local initiatives to reach the right message to the right user at the right time

Lead experimentation and optimisation with A/B testing and insights into actionable improvements

Lead cross-functional projects (dashboards, lifecycle segmentation,



process optimisation, experimentation frameworks)

Manage and optimise the campaign calendar and automations aligned with lifecycle stages and business priorities

Act as main CRM contact, collaborating with Marketing, Product and local teams

Responsabilidades

3+ years in CRM, lifecycle marketing or customer engagement

Hands‑on experience with CRM platforms (Braze is a strong plus)

Strong project management and stakeholder management skills

Ability to prioritise multiple initiatives in a fast-paced environment

Data‑driven mindset using quantitative and qualitative insights

Excellent English communication; other European languages a plus

Requisitos principales

Flexible working arrangements

LinkedIn Learning

Sabbatical u0026 special leave policies

Mobility Credit

Health Insurance

Employee assistance program

📌 Crm Manager (F/M/D) (Madrid)
🏢 Freenow
📍 Madrid