Role Purpose

- Build strong, authentic relationships with prospective families, using warmth, authenticity and

emotional intelligence to create a compelling first impression of the school and inspire families
throughout their entire admissions journey.

- Drive enrolment through proactive, commercially minded admissions engagement,

understanding each family’s needs and motivations, nurturing interest at every stage and identifying
opportunities to maximise conversion from enquiry to enrolment.

- Deliver a seamless, responsive and highly organised admissions experience, ensuring every

interaction reflects the school’s standards and contributes to improved family satisfaction and NPS,
while maintaining accuracy, discretion and effective management of sensitive family data.
Core Responsibilities
A. Enquiries & Family Experience

- Respond promptly and professionally to enquiries from prospective parents by phone, email and in

person.

- Act as the first point of contact for prospective families, providing accurate information on curriculum,

fees and the admissions process.

- Build rapport with culturally diverse families throughout their admissions journey, ensuring a warm and

professional experience at every stage.
B. Tours, Open Days & Events

- Organise and lead school tours, open mornings and admissions events for prospective families.
- Coordinate logistics for open days and admissions fairs, working with academic and administrative

colleagues.

- Represent CBS positively at external events and community activities that support enrolment.

C. Applications & Enrolment Administration

- Manage the end-to-end admissions process: applications, entrance assessment scheduling,

interviews,



offer letters and enrolment contracts.

- Coordinate collection and verification of enrolment documentation, including identification, previous

school reports and medical, visa or residency information where relevant.

- Liaise with Heads of Section and teaching staff on placement decisions and assessment outcomes.

D. Data, CRM & Reporting

- Maintain accurate, up-to-date applicant and pupil records in the school’s admissions database/CRM.
- Track enquiry-to-enrolment conversion and prepare regular admissions statistics for school

leadership.

- Support forecasting of enquiry volumes and enrolment numbers.

E. Compliance & Data Protection

CONFIDENTIAL INFORMATION 2

- Ensure applicant and family data is handled in line with GDPR and the school’s data protection policy.
- Support safeguarding procedures during the admissions and enrolment process.
- Escalate any admissions-related compliance concerns to the Head of MAC.

The post holder is expected to actively contribute towards the school and involve themselves
in the life of the school at all levels. This includes, although is not limited to, attending school
functions and events, which may be held outside of the standard working hours.
The candidate will provide support to Marketing such as taking photos or visiting local
community partners.

First Priorities
1. Learn CBS’s admissions process, CRM system and current enquiry pipeline.
2. Build relationships with Heads of Section, teaching staff and the wider school team.
3. Take ownership of the current cycle’s enquiries, tours and applications.
4. Establish a consistent, professional follow-up routine for prospective families.
5. Identify opportunities to streamline admissions administration and reporting.

📌 Admissions Customer Experience Officer (España)
🏢 CBS,The British School of Seville
📍 España