Overview
La experiencia que se espera de los solicitantes, así como las habilidades y cualificaciones adicionales necesarias para este trabajo, se enumeran a continuación.
As Brand Manager for DACH, you own Factorial’s brand strategy and identity across Germany, Austria, and Switzerland. You’ll collaborate with creative, content, product marketing, and performance teams to shape the long-term vision and guide day-to-day campaigns, ensuring consistent brand presence. This senior role offers autonomy and direct impact on how the DACH market perceives Factorial. You’ll work in a fast-moving environment to translate market insights into a clear brand direction and tangible campaigns.
Responsabilidades
- Define the brand strategy for DACH with culturally resonant positioning and tone of voice
- Lead end-to-end brand campaigns from concept to execution with cross-functional teams
- Own and champion brand guidelines across marketing, product, and sales
- Manage the German visual and verbal identity across web, social, product, and offline channels with local partners
- Align brand and product storytelling with Product Marketing across go-to-market plans in DACH
- Measure brand health and market opportunities using competitor and customer insights
- Drive brand consistency through briefing and oversight of creative work
Requisitos principales
- 4-5+ years in Brand Management, ideally in B2B or SaaS, with DACH exposure
- Expert/ proficient-level German and fluent English
- Strategic and analytical mindset translating insights xqbhyrx into brand direction
- Proven experience leading campaigns from strategy through execution
- Strong visual identity sense and ability to brief creatives effectively
- Storytelling and presentation skills to sell ideas internally and externally
- Comfort with fast-changing environments and taking initiative